Reckitt
Customer acquisition and engagement
Reckitt is one of Havas' longest-standing global clients. Through a unique approach combining media and creative we deliver highly effective precision marketing through dynamic creative optimisation.
Challenge
Reckitt has been a global client for 20+ years across the Havas network. Today, Havas supports Reckitt across multiple global brands including Finish, Vanish and Durex, delivering integrated campaigns and adaptations across more than 30 markets.
As a global producer of health, hygiene and home products, Havas CX's challenge was to reinvent the way we connect with consumers online to create better consumer engagement.
CX Solution
Havas CX's partnership with Reckitt is a leading-edge example of media and creative collaborating for success – blending the craft of Havas’ award-winning creative DNA with our scientific approach to leveraging human behaviour with data, tech and algorithmic enabled capabilities.
The partnership between Havas Media and Havas CX drove increased efficiencies by leveraging customer data to deliver precision marketing. We adopted Dynamic Creative Optimisation (DCO) to create hyper-relevant communications for their audiences, working in an agile manner to deliver three dynamic digital campaigns over seven weeks, monitoring and optimising the performance of the campaigns in real-time, to increase consumer engagement through increased relevance.
