Business transformation

Transforming Maersk from a product-centric to a customer-centric brand capable of delivering personalised experiences at scale.


Maersk were facing massive market disruption from their competitors - from state-funded Chinese carriers to logistics start ups with agility on their side. Maersk needed to transform and adapt quickly. Our ongoing work with Maersk is committed to moving their business from product-centric to customer-centric delivering a personalised, targeted and highly bespoke customer experience across all channels.

Business impact

Our initial focus has been on booking conversion. We've delivered $27m in revenue and an 8.6% uplift on completed bookings vs the control group over a six-month period. These results have enabled us to secure further funding from wider Maersk business units to continue with our digital transformation programme.

Back to work