Havas CX has been working with IBM since 1995. Working in partnership beyond that of a traditional agency role we have designed, crafted, delivered, and optimised their digital marketing programmes through hundreds of projects. IBM's key challenge over 20 years ago was that digital was a new phenomenon. IBM needed to be a leader, not a laggard, in the digital world - and that's what Havas CX has been delivering for them, against their various ambitious objectives ever since.
Havas delivers a full range of services, from strategy and execution to organisational design and internal enablement in the form of training and education. We built IBM’s first intranet in 1998, their first collaborative innovation platform in 2001, and their first proprietary CRM platform in 2004.
We were appointed IBM’s Global digital agency of record in 2009, replacing Digitas, and helped IBM embark on its agile marketing transformation as a founding partner of IBM Studios.
In 2011, we led the digital strategy and execution for IBM’s Centennial initiatives, as well as the launch of the Watson Jeopardy! Challenge. Since 2012, we have been involved in all of IBM’s major marketing initiatives, including Watson and IBM Cloud. We have also built and launched campaigns for them, including their IBM Developer work which was used to recruit new employees - from the strategy, to design system, to implementation.