City of Paris
Experience design
Designing an online experience to improve the experience of Paris visitors. Including app development and maximisation of data sources.
Challenge
Paris is a notoriously busy and congested city and Havas CX's challenge from our client, the Paris Tourist Office, was to design a more harmonious experience of the city by maximising data sources and streamlining the digital experience. As this project was conducted as part of the Datacity challenge, Havas CX was mandated to complete conception to MVP in less than 4 months. This spanned: framing the problem, exploring the available data, designing a solution, then development and testing in real conditions.
Business impact
This project received an IIDD (International Institute for Information Design) Silver Award in recognition of the project's demonstration of how human behaviour and data can come together to improve experiences. In only 4 months, this Datacity challenge enabled Havas CX to develop:
- A clear understanding of the competitive tourist app landscape.
- A unique database of tourist locations and key activities in Paris.
- A fully functional application allowing tourists to create personalised and authentic itineraries according to their preferences and visit dates.
- A successful collaboration between organisations of differing sizes and nature i.e. Mastercard, OTCP, APUR, Ville de Paris, NUMA and MFG Labs