Axis

Experience design

Providing Axis bank with the tools and capabilities to empower stakeholders in their journey to deploying forward-thinking tech-led banking solutions.

Challenge

Axis Bank is the third-largest private sector bank in India.

In our third year of the partnership, Havas CX and Axis have partnered on several Customer Experience initiatives.

Overall, our challenge with Axis is to rethink the way Axis empowers stakeholders in their journey to using forward-thinking, tech-led banking tools. Through building a suite of user-centric solutions Havas CX's goal is to provide superior usability and seamless digital engagement across all of Axis' products and offerings, whilst retaining brand identity and ethos.

Business impact

Axis has become a new benchmark in the Financial Services industry and investment products. The credibility of Axis Bank, coupled with the user experience design by Think Design ensured that the KPIs were not only met, but also exceeded.

The project has earned Think Design awards such as India's best design project 2018 and DMA Asia Echo award 2017 and 2018.