ADP
Experience design
Reasserting ADP as a future-focused leader in Human Capital Management through a global rebranding effort.
Challenge
Founded in 1949 as a manual payroll processing business, ADP has grown into one of the largest global providers of HR services. However, despite its growth and innovation, most people still know ADP as just a logo in the corner of their pay-check. ADP is still primarily perceived as a “lowtech” payroll processor and HR services provider. Havas CX needed to reposition ADP as a forward-thinking tech company.
